Articles serve to be an effective marketing tool when promoted all across the Internet. It establishes your company as an expert in the industry as you disseminate information to the target audience through well-written articles. However, a writer should be subtle enough to promote your website indirectly, instead of making these articles a sales page. Only services from expert SEO Company and the writers associated with them is the way one can be assured about the effectiveness of their article marketing campaign.
Benefits of article marketing
There are many benefits that are made available by article marketing services:
1. Credibility of the online business – Providing information through articles make readers believe that you have immense knowledge about the industry. This builds your reputation in their eyes and increases your brand awareness. As a result, people place their trust in the products and services that you have on offer on your website.
2. Increase in inbound links – As professional SEOers submit your articles to online directories, a resource box is also written at the end of the article that provides information about your online business and redirects the readers to your website with your website’s link given in this resource box. Apart from this, other webmasters also pick informative articles from directories and publish it on their site while giving due credit to your company for the article, thereby increasing your inbound links. Also, in-content links are provided in the articles nowadays.
3. Higher search engine ranking – As the inbound links of your website increases, this influences the search engine rankings of your website. Also, the exposure of your articles to more websites from article directories and social bookmarking sites like dig.c
om and facebook, raise the amount of relevant traffic received by your website, which again enhances its position in SERPs. Articles published on highly ranked Squidoo lenses by SEO experts are another way to reach your targeted audience and communicate to them through interesting texts, images and videos.
Proof of the effectiveness of your article marketing
Not to forget, informative, original and well-written articles are mandatory to reap these benefits of article marketing. To see the proof of effectiveness of your article marketing campaign, you can simply put the title of any of your article in double quotes in the search engine and see the number of results that have appeared. Make sure that you do this after at least month or two of the publication of the article.
You will notice that even though your articles were submitted to only a few websites by the professionals but the number of websites that lists them has increased considerably. Other websites publish your articles along with your resource box from different online sources.
Besides, the report of article submission is also provided by a professional SEO Company. When you hire affordable SEO services for article writing and syndication, you can either opt for packages for a few articles or get a subscription for a monthly article service package, which will help you save many bucks. So, do not let your online business go unnoticed anymore and bring it into the limelight with effective article syndication
